SHANGHAI, 27 September 2019: Thailand tops Hotelbeds’ booking data on the top international destinations for Chinese travellers during the seven day Chinese National Day holiday period that starts 1 October.
According to Hotelbeds’ booking data, five of the top 10 international destinations are in Asia this year, but non-Asian destinations are gaining in popularity.
Thailand tops the holiday list followed by Japan, Singapore, the US, Italy, Indonesia, Malaysia, Spain, the UK and Australia.
In 2017 there were only two non-Asian destination countries – the United States and Italy – on the list In 2018 the list for non-Asian destinations increased to four – the United States, Italy, France, and Spain – and this year it increased to five.
Chinese travellers are also travelling to a wider selection of countries, with Chinese bookings through Hotelbeds for 113 different countries during the National Day holiday period, up from 106 in 2017 and 111 in 2018.
Hotelbeds managing director Carlos Muñoz said: “Every year, the Golden Week period drives a surge in hotel ADRs and increases volumes of travel bookings significantly, especially in those top destinations for Chinese travellers.
“Aside from the traditionally popular destinations for Chinese travellers such as Thailand, this year we are thrilled to see high demand from Chinese travellers for non-Asian destinations such as the United States, the United Kingdom, Italy and Spain – in total booking for us via 113 different countries around the world.”
Hotelbeds managing director China, Forrest Zhang said: “We now have over 180,000 hotels globally, many of them directly contracted under exclusive terms and conditions designed to appeal to Chinese travellers. –This is a result of us actively communicating with our hotel partners all over the world to help them understand how to fulfil Chinese customers’ needs best.”
China National Day holiday, also known as Golden Week, is a seven-day national holiday in China that takes place from 1 to 7 October. This holiday season was introduced in the year 2000 to help boost domestic tourism and to allow families to make long journeys to visit relatives.
According to the China National Tourism Administration (CNTA), 7 million Chinese mainland tourists travelled aboard during the seven-day National Day holiday in 2018.