Sabre partners SQ in NDC programme

SINGAPORE, 18 September 2019: Sabre Corporation is working with Singapore Airlines to expand its NDC programme, KrisConnect.

Effective this November, the venture will provide select Sabre connected agents in Singapore with the ability to access and book unique NDC content from Singapore Airlines.

As the programme continues to roll out across the region, all Sabre connected agents will have the ability to KrisConnect travel content to the end-customers.

As a member of Sabre’s Beyond NDC programme since 2018, Singapore Airlines’ new KrisConnect programme, which provides digital distribution capabilities to Sabre agencies will have access to a broader array of fares and a more tailored shopping experience via the Sabre agency point-of-sale.

“Sabre is pleased to support Singapore Airlines’ in their fast-tracked NDC journey. With our scalable platform, we can transform the way airline products are retailed, and optimize time-to-market to generate incremental revenue for the carrier,” said Sabre Travel Solutions vice president for airline sales South Asia and Pacific, Rakesh Narayanan. “Together, with our long-term customer Singapore Airlines, Sabre is committed to making NDC become an everyday reality for travellers, carriers, agencies, corporations and more,” he added.