BANGKOK, 17 September 12, 2019: The 13th PATAcademy-HCD workshop, under the theme ‘China and Russia Outbound Tourism Markets’, will convene at the Pacific Asia Travel Association Engagement Hub in Bangkok, 25 to 26 November.
The two-day programme will enable participants to gain destination, consumer and competitor’ insights to create effective destination marketing strategies.
The workshop will focus on the Chinese and Russian digital marketing landscape, social media platforms, future market trends, and how to attract them to your destination.
“Russian and Chinese travellers play a large role in shaping the landscape of travel and tourism in the Asia Pacific region,” said PATA CEO Mario Hardy. “According to our research, China is the number origin market for inbound travel into the Asia Pacific region, with over 128 million international visitor arrivals (IVAs) reported in 2018.’
By 2023 that number will increase to over 173 million IVAs into 35 destinations in the region. Russia, on the other hand, has seen the largest growth of outbound tourism expenditure from 2017 to 2018 at 16%, according to the World Tourism Organisation (UNWTO).
By 2023, PATA forecasts visitors from Russia to 26 destinations in the Asia Pacific region will reach over 12 million.
“Both these source markets are not to be underestimated,” said Hardy.
Confirmed speakers at PATAcademy-HCD in November include Philip Schaetz, managing director – CUBE, Hong Kong SAR; Vadim Tylik, chief executive officer – RMAA Group, Russia, and Vera Wong, director of sales & marketing – Stargazer Company Limited, China.
The workshop is designed for stakeholders in public and private sectors of travel, tourism, hospitality, and MICE including government officers, hoteliers, MICE professionals, travel professionals, academics and all who aim to engage successfully with Chinese and Russian outbound travellers.
Participants that complete the course successfully are awarded a PATAcademy-HCD certificate entitled “Certified Asia Pacific – China and Russia Outbound Tourism Market”.
The registration fee for PATAcademy-HCD is
USD699 for PATA members, USD799 for Chapter members and USD899 for non-members.
Registration fee includes a training programme with materials, lunches listed
on official programme and site visit. Fee excludes air ticket and airport
For further information or to register for the programme, please visit https://www.pata.org/patacademy-hcd-nov or contact HCD@PATA.org.
VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD