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Messe Berlin secures Indian connection


MUMBAI, 2 September 2019: Messe Berlin, a leading trade fair organiser worldwide, is partnering with the Indo-German Chamber of Commerce (IGCC) to organise the inaugural ITB India in 2020.

Dirk Hoffmann, the chief financial officer of Messe Berlin, Dr Martin Buck, senior vice president, Travel & Logistics, Messe Berlin and Bernhard Steinrücke, director-general of IGCC finalised the deal in Berlin Germany last week.

Messe Berlin (Singapore) organiser of ITB Asia hosted in Singapore the last 11 years is also supporting the new show in India.

 “Our intention was to introduce the strong and successful ITB brand to the Indian market,” said Messe Berlin chief financial officer Dirk Hoffmann. “We are pleased to have the vast network and expertise of IGCC at our side, which has over 60 years of experience in developing markets in India. Together we will establish ITB India as the leading travel trade show in India.”

The inaugural ITB India, 15 to 17 April 2020, is an annual three-day B2B trade show and convention curated to build the bridge to the Indian travel market. The show brings together key travel industry leaders and international exhibitors from various segments of MICE, Leisure, Corporate and Travel & Technology.

Tagged on to inaugural ITB India in Mumbai, the ITB India Conference will feature showcases and workshops focusing on corporate travel, travel technology, meetings and incentives, destination markets and cruise, payments.

The Indo-German Chamber of Commerce is one of the largest bi-national Chambers of Commerce in the world, founded in 1956 and is part of the umbrella organisation German Association of Chambers of Industry and Commerce (DIHK).

It provides business solutions to companies interested in entering the Indian market and supports Indo-German business relations with its vast expertise in Indian legal and economic conditions.

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