BANGKOK, 24 September 2019: Diethelm Travel Group won the 2019 PATA Gold Award in the marketing media category for its informative e-newsletter.
Organised annually by the Pacific Asia Travel Association awards recognise tourism initiatives throughout the region within four categories: Marketing, education and training, environment, and heritage and culture.
The PATA awards claim to be independent based on the evaluation of expert judges and free of advertising, financial considerations or links to commercial media.
Diethelm Travel’s group director of marketing, Siprang Srinarintranon, accepted the award on behalf of the company at PATA Gold Awards Dinner and Presentation on the closing night of the Pata Travel Mart in Kazakhstan last week.
Diethelm Travel’s winning submission highlighted an e-newsletter campaign which showcased the company’s sustainable and responsible tourism initiatives.
The email content was designed for recipient agents to share with their clients. “We’re honoured to be recognised by PATA for our communication efforts,” said Srinarintranon. “Today’s travellers and travel professionals have a wealth of information at their fingertips. However, this often results in information overload or data fatigue. With this in mind, it’s more important than ever to provide our clients with trusted, accurate information and local insight to our fascinating destinations in continually new and engaging ways.”
