BANGKOK, 26 September 2019: Ahead of World Tourism Day, due to be celebrated this Friday, Airbnb reaffirmed its commitment to promoting Thailand’s emerging destinations with its latest community-led destination marketing campaign in Buri Ram, northeast Thailand.
Airbnb Head of Public Policy for Southeast Asia, Mich Goh and advisor to the Minister of Tourism and Sports, Siraphop Duangsodsri, jointly launched a video campaign, ‘Sustainable Travel with Airbnb: Beyond Big Cities’.
The video features Buriram’s local attractions and way of life, as seen through the eyes of Airbnb’s host community.
The video, which will run on Airbnb’s global platforms, aims to promote and drive both domestic and international travel to new destinations in Thailand.
The global end-to-end hospitality company has plans to expand its destination marketing efforts to other emerging destinations in the country, including Saraburi’s Nong Saeng and Sao Hai districts.
Airbnb first partnered with the Buriram-based homestay provider B-STAY, with the support of the Ministry of Tourism and Sports, to build flexible accommodation supply for the Thailand Moto GP 2018, in the process providing hospitality training and the recruitment of over 65 local homestays in Buri Ram.
Ahead of the upcoming Buri Ram Moto GP 2019, 4 to 6 October, the company announced new data showing that travellers to Buri Ram are increasingly turning to Airbnb for accommodation for key tourism events in the northeast city.
Since Airbnb launched its partnership with B-STAY last year, the listings in Buri Ram on Airbnb has grown by 357%* year-on-year.
Buri Ram came in seventh as the top trending destination Airbnb guests are heading to in Q3 2019, based on percentage growth in bookings from last year.
During this year’s Buri Ram Moto GP, the Airbnb host community in Buri Ram will welcome over 430 guests from more than 100 cities into their homes and communities, a 96% year-on-year increase.**
Approximately 27% of estimated guest arrivals are domestic, and top overseas guest markets comprise of Australia, India, France, the UK and the United States.
Guests will stay for an average of three nights.
Guests age 30-39 are the largest category,
followed by guests age 40-49. Women hosts comprise 45% of all hosts in Buri Ram.***
* Based on internal Airbnb data for year-over-year growth for bookings made from 1 September to 1 December 2019 compared to the same booking period in 2018.
** Based on Airbnb internal data from 3 October to 6, 2019.
*** Based on self-reported data by hosts.