UNWTO extends reach in South America

MADRID, 29 August 2019: Buenos Aires is the latest city to join the International Network of Sustainable Tourism Observatories (INSTO), an initiative of the World Tourism Organization (UNWTO) to help destinations to monitor and manage tourism in a smart and sustainable manner.

It brings the total number of participants in the global network to 27.

Joining INSTO will help the Tourism Observatory of Buenos Aires better monitor the environmental and social impacts of tourism at the local level.

Data collected by the Observatory will be used to strengthen the sustainability of the city’s tourism sector and help guide policy and decision-making.

The Observatory has led the way in developing a destination-wide Tourism Intelligence System, which consists of a digital and interactive platform for compiling and visualizing data from a huge range of sources.

Through this dynamic tool, which is based on a Big Data Infrastructure, the Observatory is transforming information into useful knowledge for both the public and private sector, generating essential evidence for tourism planning and management.

“By becoming the latest member of our dynamic INSTO network, the city of Buenos Aires once again demonstrates its commitment to responsible and sustainable tourism,” said UNWTO secretary-general Zurab Pololikashvili. “Thanks to the pioneering work of the Observatory, Buenos Aires is benefitting from an evidence-based approach to tourism policies, and I am confident that our newest member will make a positive contribution to our growing INSTO network.”

The new INSTO member will join the global INSTO Meeting 22 to 23 October at UNWTO Headquarters in Madrid, where monitoring experiences are shared annually to strengthen the collective commitment further to generate evidence about tourism impacts around the world. The UNWTO International Network of Sustainable Tourism Observatories (INSTO) was originally created in 2004.

(Source: UNWTO)