BANGKOK, 23 August 2019: For millennials, it’s almost an instinctive reaction to use hashtags to tell a story or share an experience.
Adding popular hashtags increases the chances that the story will be shared while it also reaches out to a broader audience, especially those who share the same interests.
Posts tagged with #travel are among the favourites on Instagram, topping 430 million. A survey conducted by UK-based holiday rental insurance provider Schofields found that travellers age 33 and under prioritised the ‘Instagrammable’ factor when making their purchasing decisions. It is undeniable that the # FOMO effect, or the ‘fear of missing out’, is about everything on the social platform and travel is no exception.
Popular travel campaigns focusing on Thailand use hashtags to promote awareness and engage travellers. In Thailand, key tourist destinations have already gained millions of hashtags. #Bangkok has reached 24.6 million, #Phuket 8.6 million, while #Chiang Mai clocks 5.3 million. Beyond these popular destinations, there are other ‘Instagrammable’ destinations, that visitors can check by following hashtags. They can share stories and inspire with a unique experience while avoiding the pitfall of #FOMO. Many of them are linked to the Tourism Authority of Thailand promotions and features on its newsroom.
Emerald Cave Trang
With its serene beaches, emerald-green sea, charming Trang province has been recognised as one of the top destinations for honeymooners literally for decades. Located along the Andaman Sea coast, the province has been welcoming wedding couples who travel to Thailand to tie-the-knot under seawater since 1996. In February this year, 19 Thai and foreign couples joined the Trang Underwater Wedding Ceremony held under the theme ‘The Moment of Love at the Emerald Cave Trang’. Besides the marriage registration conducted eight-feet underwater, couples experience a traditional Thai wedding ceremony before enjoying their honeymoon in this beautiful southern Thailand province.
Tarutao National Marine Park
Satun Province is home to spectacular national parks, including Mu Koh Phetra National Park and Tarutao National Marine Park. The later consists of 51 islands covering 1,490 square kilometre area in the Andaman Sea in deep-south Thailand. The main attractions are Koh Lipe, Koh Tarutao, Mo Lae Bay, Ao Son Bay, Ao Ta Lo Woo Pier, Koh Adang, Koh Hin Ngam, and Koh Kai famed for its natural sea archway. Visitors can experience the beauty of the national park through ecotourism activities such as camping, diving, kayaking and trekking. Besides the marine park, Satun is also home to inland tropical rainforests, as well as geological and cultural heritage. Last year, Satun’s Geopark was among 13 sites recognized as the new UNESCO Global Geopark for its natural beauty and geological significance.
International researches claim that the level of the oxygen we breathe is associated with the amount of serotonin, known as the happy hormone, released in the body credited with relieving anxiety and stress. Nature lovers in Thailand searching for fresh air and pure ozone should visit Kiriwong Village in Nakhon Si Thammarat Province. Located by the foot of Khao Luang Mountain, the village is known as the country’s purest ozone area surrounded by the mountain ranges, forests, and a river. The village was recognized as the model for community-based ecotourism management. Visitors will get to enjoy homestay activities and observe an integrated farming system.
#Pattani #Yala #Narathiwat #Design
Batik, a method of producing coloured design textiles, is a significant part of the clothing culture in Thailand’s southernmost provinces Pattani, Yala, and Narathiwat. The distinctive characteristics of batik are reflected in the art and craftsmanship that goes into creating beautiful fabrics painted by skilful artisans. The local wisdom passed down from one generation to the next uses wax and carved moulds to create the patterns. Next-generation technology and fashion design are harnessed to promote Batik textile on fashion runways. Visitors can observe this fascinating art of coloured designs on natural fabrics at batik villages. The more famous ones are Ban Yakang – an ancient community in Narathiwat, Sri Yala Batik Group in Muang district of Yala, and Occupational Training Centre at Wat Chang Hai in Pattani.
Chumphon is well-known as a southern gateway to explore hot travel spots on the western coast of the Gulf of Thailand. It opens the door to natural beauty and relaxing sea-sun-sand holidays to off-shore islands. But there are more things to explore in Chumphon. Soft-adventure activities such as white-water rafting and trekking in Amphoe Phato give visitors more reasons to enjoy Chumphon. The activities can be organized throughout the year, but the best time for rafting is from February to April. Visitors can enjoy the adrenaline-pumping action amidst the beautiful view of Lang Suan River.
With the help of hashtags to show us the way, we can identify the charm and appeal of each destination while embarking on a trip and sharing experiences with friends on social media.