Okinawa to compete with Bali and Phuket

PHUKET, 26 August 2019: Okinawa dependent on Japan for its tourism success is now looking at other Asian destinations

Summing up the current shift in trends, C9 Hotelworks released its latest report, Okinawa Hotel Market Review at the weekend.

 It identifies key catalysts of such an increase in airline capacity, visa exemptions for a number of Asian countries including Thailand and favourable currency exchange rates to the Japanese yen. 

While Okinawa is often called the Hawaii of Japan, a changing Asian travel scene driven by low-cost airline carriers is seeing the resort destination to attract more regional tourists.

Last year, arrivals hit 9.84 million, which is now elevating the market to the likes Asia’s twin icons’ Bali and Phuket, said C9 Hotelworks managing director Bill Barnett.

“International airlift is delivering more and more overseas travellers, in 2018 domestic routes supplied 71% of the visitors to the destination,” he explained. 

Traction has remained strong as seen by year-to-date arrivals through May registering a 4.6% growth. Key overseas markets are South Korea, Hong Kong, Taiwan, Mainland China and the United States.

Download report: C9 Hotelworks Okinawa Hotel Market Review