MICE Show Asia thinks out of the box

SINGAPORE 15 August 2019: The inaugural MICE Show Asia, that will take place alongside ITB Asia 2019 in Singapore 16 to 18 October will attract more than 30 speakers specialising in the events business.

Themed’ Winning the Hearts of MICE Buyers,’ the event brings together Convention and Visitor Bureaus (CVB), MICE buyer organisations, MICE tech companies and start-ups, to discuss topics ranging from events organisation and management, technological applications to trends forecasting and challenging conventional practices.

“The mission of MICE Show Asia 2019 is to provide industry suppliers with insights and strategies to meet ever-evolving buyers’ needs… Our conference sessions are designed to get attendees to rethink how they understand the industry and gain the ability to set themselves apart,” said MICE Show Asia organiser Messe Berlin (Singapore), managing director Katrina Leung.

The show’s panel discussions will see industry experts challenge and provide new perspectives on archetypal approaches to the MICE buyer-seller paradigm.

Aptly titled, ‘Unconventional thinking: Winning the hearts of MICE buyers,’ the panel will include top management leaders from Chiba Convention Bureau, Elias Events, Mix – Asia’s Creative Meetings Magazine, Thailand Convention & Exhibition Bureau (TCEB) and The Project Office of the Moscow City Tourism Committee.

In addition to the panel, attendees will hear from buyer organisations, leading industry players and MICE tech companies such as American Express Meetings & Events, Aventri, Cvent, Meetingbox bie Succevo GmbH and PouchNATION.

With discussions focusing on MICE tech, improving audience engagement and trends forecasting, attendees will gain fresh perspectives about managing events, including catering to different personality types, reducing audience attrition, and responding to shifting industry trends.

MICE Show Asia 2019 will also include a keynote session on the power of collective intelligence. The session will break away from silo-thinking to demonstrate the value of collaborative and ‘community’ approaches to navigate the complex promotion and business development landscape.

Rethinking audience engagement through personalisation

Start-ups and CVBs are also scheduled to introduce revolutionary approaches to adding value to event experiences. CVBs will discuss methods of better managing events to cater to the audience, including multilingual content and virtual events. Start-ups and new players will share their expertise on how the running of MICE events is being shaken up. Highlights will include new developments in events space, indoor mapping, and working with Smart Data.

Sharing the stage with ITB Asia 2019

MICE Show Asia will share the Sands Expo and Convention Centre at the Marina Bay Sands Singapore with ITB Asia 2019. Attendees will have full access to both events.

ITB Asia 2019’s major themes include corporate travel, travel and tech, destination marketing and Muslim travel, and will feature keynote discussions led by over 260 speakers across more than 100 sessions.