ITB china backs tourism forum

SHANGHAI, 20 August 2019: ITB China is partnering with the World Culture and Tourism Forum that will be hosted 22 to 25 October in Xi’an, China.

More than 1,000 industry experts will explore new marketing ideas for inbound tourism, destinations and attractions.

The conference will be hosted by Xi’an Municipal People’s Government and Ctrip Group.

ITB China is organising a senior delegation of International and Chinese travel industry representatives to visit the forum.

Senior buyers from the ITB Berlin Buyers Circle will also attend the forum this year, representing the international tourism industry.

The majority of the buyers are coming from Europa and Asia, covering the MICE, Corporate and Leisure travel sectors.

ITB China general manager David Axiotis: “Our international buyers have the high purchasing power that will benefit the Chinese markets. They will help to facilitate the Chinese tourism industry to grow bigger and stronger. ITB – as a global brand – connects the world and will boast a remarkable network of worldwide premium buyers and unique insights into industry trends.

“The partnership between Xi’an and ITB China will further promote the city’s amazing culture and tourist offerings beyond China and thus increase Xian’s ties with international travel professionals”.

According to data from the Chinese Ministry of Culture and Tourism, inbound tourism remained steady in 2018 when 141 million inbound visitors were recorded, up 1.2% year-on-year.

Inbound tourists brought USD127.1 billion in revenue to the tourism sector, registering a 3% increase compared with 2017.

The 4th annual ITB China will take place 13 to 15 May 2020 in the Shanghai World Expo Exhibition and Convention Centre.

Exhibitors who register before 30 September enjoy a 10% on their stand rental fees.