BANGKOK, 8 July 2019: Meituan has appointed SiteMinder, as its online distribution partner to expand its hotel booking inventory beyond China.
Earlier this year Meituan set an industry record by processing over 2.8 million domestic hotel room nights in a single day.
By strategically partnering with SiteMinder, the e-commerce giant can reach out to international hotel markets, beginning with Southeast Asia.
SiteMinder works with 35,000 hotel customers offering a system to manage rates, yield and marketing channels such as online travel agencies.
Meituan hopes that through SiteMinder it can fast track its expansion with hotels in the region.
In China, it is seen as a rising international hotel reservation platform but it needs SiteMinder’s global network to reach out to both large hotel chains and independent hotels,
“SiteMinder is pleased to partner with one of the most respected household names to come out of the Chinese market and to support them in their growth journey. This partnership represents a great opportunity for hotels globally to further broaden both their distribution options and feeder markets via SiteMinder’s platform and, in particular, further benefit from the ever-growing outbound Chinese travel market,” said SiteMinder senior director of global demand partnerships, James Bishop
Compass Hospitality, which operates hotels, serviced apartments and resorts across Thailand, Malaysia and the UK, is among the first to benefit from the Meituan-SiteMinder partnership.
Meituan’s technology service platform today has more than 410 million transacting users. It started out as a group online food delivery services, consumer products and retail services.
The Meituan.com site offers deals of the day by selling vouchers on local services and entertainment.
In 2015, it merged with Dianping to become “Meituan-Dianping which hosts consumer reviews of restaurants, similar to Yelp and TripAdvisor.
Meituan-Dianping is also one of the world’s largest online and on-demand delivery platforms. It has over 290 million monthly active users and 600 million registered users as of April 2018.
