Mastercard serves up ASEAN warmth

SINGAPORE, 3 July 2019: Mastercard and ASEAN’S 10 national tourism organizations have joined forces to promote Southeast Asia through a new campaign.

The two-year partnership promotes the ASEAN slogan ‘Feel the Warmth’ to boost inbound travel from China, India and Australia, as well as promote travel across key intra-ASEAN corridors

Southeast Asia has the distinction of being home to six of the top 10 visited travel destinations in the world[1].

“This is a great opportunity for our 10 member states to celebrate Southeast Asia as the world’s fastest growing tourism destination,” said Philippines Department of Tourism undersecretary Benito Bengzon, who is also chair of ASEAN Tourism Marketing Partnership Working Group.

“By partnering with Mastercard and featuring convenient and secure ways to pay cross-border, we’re delivering on our vision of creating a cohesive ASEAN economy and sharing the vast array of exciting experiences with travellers from every corner of the world.”

Mastercard’s Priceless Cities programme will be an integral part of this campaign, making it easier for people to make the most of their adventures.

The platform offers a variety of experiences in top cities so consumers can eat, shop, stay and play in line with their passions.

“Mastercard’s collaboration with the ASEAN Tourism Board will give travellers even more reason to immerse themselves in the region’s dynamic environment,” said Mastercard vice president, marketing and communications, Southeast Asia, Audrey Yeo.

“Mastercard understands that as consumers embark on their adventures across the region, they want convenience and peace of mind as they stay, shop, eat and play.”

In addition to enjoying acceptance at over 3 million merchants in the region, travellers can also use their Mastercard cards to pay for local travel and small purchases.

For example, Mastercard contactless credit, debit and prepaid cards can be used to pay for buses and trains in Singapore, as well as e-payments at convenience stores in Thailand and taxi apps across Southeast Asia.

Mastercard’s partnership with the ASEAN NTOs builds on an earlier collaboration between the two organizations, the Visit ASEAN@50: Golden Celebration, which brought together tourism partners and the global Priceless Cities programme.

[1] Mastercard Global Destination Cities Index 2018