NEW DELHI, 9 July 2019: To build awareness and bookings, Kerala Tourism opened an account with the popular mobile videos platform, TikTok.
It is part of the Indian state’s global campaign called #TikTokTravel. With this, the Kerala Tourism becomes the first tourism sector in India to join TikTok through its popular app.
TikTok’s campaign in India, which is known as #YehMeraIndia, is an attempt to showcase the country as a top travel destination, by encouraging the users to share their travel moments in India using the hashtag.
Kerala Tourism uses this platform to showcase Kerala’s variety of tourist destinations to a global audience.
Hashtags of various places in Kerala have resulted in a substantial increase in views. Some of the top viewed travel destinations of Kerala in the app are Palakkad, Wayanad, Munnar, Kovalam and Thekkady.
Kerala Tourism noted that it is one of the first state tourism boards to use TikTok and be part of #TikTokTravel and #YehMeraIndia campaigns.
TikTok has already grabbed attention with some creative content in the form of lip-syncing popular songs and movie dialogues, has now become increasingly popular in sharing authentic travel moments as well.
As per a report, over 4,00,000 videos have been shared under the hashtag ‘travel’ on TikTok. From posting moments where the users can be seen interacting with nature in different ways to trying out the local cuisine and street food, users have been posting their travel moments on the app.