BANGKOK, 5 July 2019: Centara Hotels & Resorts, Thailand’s leading hotel operator, has revealed plans for a major expansion in Vietnam, with the goal of opening at least 20 new hotels in the next five years.
Part of the Central Group, Centara is an award-winning international hotel group with a collection of hotels and resorts in Southeast Asia (including Thailand, Laos and Vietnam), the Middle East, Sri Lanka and the Maldives.
It operates brands, including six distinct hotel concepts, SPA Cenvaree, the Thai wellness brand, and COAST, the beachfront F&B concept.
Many of the company’s hotels are market leaders, such as Centara Grand & Bangkok Convention Centre at CentralWorld, which is one of the world’s top conference venues; Centara Grand Mirage Beach Resort Pattaya, ranked best family resort in Thailand by TripAdvisor for the past five years; and Centara Grand Beach Resort & Villas Hua Hin, which was named by CNN as one of the best heritage hotels in Asia.
The group has strong links with the Vietnamese market. Centara Sandy Beach Resort Danang is a popular upscale beachfront resort on the country’s central coast, and Central Group operates top retail brands across Vietnam, including GO! (former BigC Vietnam), LanChi Mart, B2S, Robins, SuperSports, Home Mart and Nguyen Kim.
Building on this long-term success in hotels and retail, Centara is now pursuing a major nationwide growth strategy, with the target of opening at least 20 new hotels and resorts across Vietnam by 2024.
Targeted destinations include key economic hubs such as Ho Chi Minh City, Hanoi and Haiphong, and other high-growth areas like Danang, Phu Quoc, Nha Trang, Cam Ranh and Hoi An.
There is also strong potential in the southern coastal areas of Vung Tau, Ho Tram and Mui Ne, due to new road infrastructure connecting the region with HCMC and the development of a major new airport in nearby Dong Nai province.
Centara foresees opportunities for all six of its brands in Vietnam, which include Centara Grand, Centara, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara and its latest concept, COSI, which caters for freedom loving and tech-savvy travellers.
Centara Hotels & Resorts CEO Thirayuth Chirathivat said: “Vietnam’s tourism industry enjoyed a great year in 2018 and we expect this to continue for many years to come. Boosted by booming intra-Asian travel, more relaxed visa policies and impressive improvements to transport infrastructure, the country is already well on track towards another record-breaking tourism year in 2019.”
International visitor arrivals to Vietnam reached 15.5 million in 2018, the majority of which came from Asia, where the Centara brand is well known and respected.
This upward surge is continuing in 2019. Data from the Vietnam National Administration of Tourism (VNAT) reveals that almost six million overseas travellers visited the country in the first four months of this year, and a buoyant economy is boosting domestic tourism.
Positive tourism trends are driving demand for new hotels and resorts. Recent data from industry analysts STR shows that over 23,000 new hotel rooms are currently being constructed in Vietnam – a reflection of the continued rise of the country as a global tourism hotspot.
Centara’s focus on Vietnam will form an important part of its global strategic vision, which includes the overall goal of doubling its total hotel portfolio by 2022. At present, the company has 71 hotels and resorts either operating or in the pipeline worldwide, comprising over 13,000 rooms.
For 30 years, Centara has developed a reputation for blending gracious, Thai-style hospitality with world-class accommodation and exceptional amenities. Now, with an expanded collection of innovative brands, Centara is aiming to build on this legacy by introducing new hotels and resorts all across Vietnam.
Centara is aiming to build on this legacy by
introducing new hotels and resorts all across Vietnam.
For more information about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.