Airbnb gravy improves tourism pie

BANGKOK, 13 June 2019: Global travel platform Airbnb is creating new revenue streams in Phuket by offering a broader range of accommodation.

Airbnb reports that guest arrivals to Phuket reached 320,000 year-on-year – a growth of 61%. Guests stayed in boutique hotels, vacation rentals and local homes*.

Feedback showed that 80% of hosts in Phuket gained a five-star rating on Airbnb.

The main source markets for Airbnb bookings in Phuket included China, the US, Russia, Hong Kong, Singapore and the UK.

Airbnb claims it is attracting a different kind of traveller who seeks local, authentic and sustainable travel accommodation and experiences. They are actively finding ways to make impactful and meaningful travel a key part of their lifestyle.

Airbnb general manager for Southeast Asia, Hong Kong and Taiwan, Mike Orgill said: “Airbnb travellers are not your average tourist, they are looking for something different whether it’s a modern villa, a boutique hotel or a traditional homestay. 79% of our guests book with us because they want to live like a local, and when they travel they spend in the local neighbourhoods and communities they visit.”

Last year, Airbnb saw a 152% increase in rooms in properties around the world that hosts categorised as boutique hotels, bed and breakfasts, hostels and resorts. In Thailand.

It also signed an MoU with the Thai Boutique Accommodation Trade Association (TBAA) in September 2018 to bring 50 boutique hotels across 15 provinces, including Phuket, Bangkok, Chanthaburi, Chiang Mai, Kanchanaburi and Sukhothai into the system.

*According to internal Airbnb data as of January 1, 2019.