BANGKOK, 29 April 2019 – The Thailand Convention and Exhibition Bureau has concluded a series of road shows that focused on neighbouring markets Cambodia, Myanmar and Vietnam during the first quarter of the year.
Identifying outcomes, TCEB claimed the campaign had generated nearly 70 new leads that could have a value of THB400 million (approximately USD12.5 million) in revenue if leads progress into firm events.
Reporting on the road shows TCEB senior vice president – business, Nichapa Yoswee said: “Leads from the Cambodia, Myanmar and Vietnam roadshow events have exceeded our expectations and now the real work begins converting leads into business.”
“We are pleased to see results from our “Fly and Meet Double Bonus – Redefined” and “ASEAN+6 Visitor Privilege” campaigns. The response from neighbouring countries has been very gratifying and gives us something to build on,” she added.
Leads linked to the meetings and incentive segments from Cambodia totalled 13 groups with 1,681 participants from beverage, pharmaceutical, insurance and direct selling industries, with an estimated revenue of THB122 million. In Myanmar, leads identified six groups with 580 participants from medical and agricultural industries, valued at about THB 42 million in revenue.
In Vietnam, leads in the meetings and incentives sectors totalled 28 groups with 2,810 participants from the pharmaceutical, medical, banking and media sectors, valued at an estimated THB203 million in revenue.
In the exhibition sector leads from Myanmar totalled seven groups, each with at least 10 trade visitors and an estimated value of THB 5.46 million in revenue. They are signed up for business negotiations at international exhibitions organised in Thailand, in the medical and pharmaceutical, food processing and packaging, retail, logistics, sport and tourism industries.
In Vietnam, the exhibition leads totalled 15 groups with 250 participants for food and agriculture, construction, infrastructure, health and wellness, retails, lifestyle and automotive trade exhibitions, with estimated revenue of THB20 million.