Let the gamescom begin

SINGAPORE, 30 May 2019: Gamescom, the world’s largest computer and video games festival, will make its Asian debut in Singapore 15 to 18 October 2020.

This marks a major win for the video games and esports industry in Singapore. A Memorandum of Understanding was signed between STB and Koelnmesse, Wednesday, to mark a new partnership for the upcoming festival.

Organised by Koelnmesse and sponsored by game, the Association for the German Games Industry, gamescom has been held in Cologne, Germany annually since 2009.

Over the past decade, it has grown to be the largest international games festival and Europe’s leading business platform for the games industry, with over 300,000 attendees every year.

The staging of an Asian edition in Singapore is in line with Koelnmesse’s key strategy of growing its global competence in digital media and entertainment.

“Gamescom is a brand with a worldwide reputation that stands for both games as the largest entertainment medium of our time, and for outstanding business opportunities. With gamescom asia, we are creating a new event in 2020 for the local games industry and gamers in one of the fastest-growing regions of the world. We are happy and excited about the first Asian edition in Singapore next year and thankful for our partners,” added game managing director Felix Falk.

 “STB started discussions with Koelnmesse two years ago to develop an Asian edition of gamescom in Singapore,” said Singapore Tourism Board, chief executive Keith Tan. “Apart from adding vibrancy to our events calendar, we aim for gamescom asia to position Singapore as the natural base for the development and commercialisation of digital and gaming content, which in turn will support our digital media industry.”

Gamescom asia will comprise a two-day industry gaming conference and a three-day trade and public exhibition, including esports events, emerging technologies in video games, as well as gaming workshops, meet-and-greet sessions and cosplay theatrics..

Gamescom asia will complement the array of games-related events in Singapore, which include Singapore ComicCon, formerly known as the Singapore Toy, Game and Comic Convention, and GameStart Asia, a consumer video gaming convention.