ITB China: Stronger buyer turnout

SHANGHAI, 22 May 2019: ITB China 2019 closed at the weekend claiming it attracted 2,000 more attendees at this year’s event billed as China’s largest B2B travel trade show.

The third ITB China successfully recorded 17,000 attendees, up 2,000 on last year with the organisers claiming trade visitors and exhibitors reported positive business.

Hosted from 15 to 17 May the three-day trade show attracted 850 Chinese buyers with 40% coming from second and third-tier cities.

This year, a broad range of 800 companies and organisations coming from 84 countries presented their products to the Chinese travel industry.

“We have set out to build the show as the key knowledge platform in China by boosting even more content and innovations this year and put a lot of efforts into increasing our networking event schedule. Overall, this year’s premieres such as a customised travel area, new conference topics and the ITB China Travel Trends Report showed that ITB China has created strong momentum and as such, is clearly bringing back optimism to the industry,” said Messe Berlin senior vice president travel & logistics, Martin Buck.

On the sidelines of the trade fair, ITB China Start-up Award 2019 was presented with the top award going to SeeVoov, a video-based trip planning platform based in Israel.

Other presenting companies included Air Black Box, Nobility Technology Group, the Robins Barrier-free Travel, Pointmark and TravelRight.

ITB China 2020 will be held Wednesday to Friday, 13 to 15 May 2020 at the Shanghai World Expo Exhibition and Convention Centre.