SINGAPORE, 23 April 2019 – Singapore Tourism Board and Traveloka, an online travel agency based in Southeast Asia signed a Memorandum of Cooperation, last week to promote Singapore in neighbouring countries.
Traveloka will promote airline and hotels bookings to Singapore in five key Southeast Asian markets; Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
While still focusing on its core business of flight and hotel bookings particularly domestic travel in Indonesia it has recently started to promote lifestyle products, attraction tickets, activities, car rental, and restaurant vouchers.
Signed at the sidelines of the Tourism Industry Conference 2019 in Singapore, the deal covers information sharing, marketing campaigns and content generation.
This is the first strategic partnership between STB and Traveloka, and also the first time that STB is signing a pan-Southeast Asian partnership.
The cross sharing of knowledge between STB and Traveloka is expected to generate new insights that will enable STB and Traveloka to target Southeast Asian travellers with more relevant products and experiences, as well as to enhance their overall experience in Singapore.
“STB’s partnership with Traveloka forms part of our overall strategy to better engage our visitors from our key markets. As more travel research and transactions shift online, STB will forge new partnerships with major online travel agents to better meet the expectations of visitors. We are pleased to work with Traveloka, which is a leading travel platform in the region, to promote Singapore as the preferred destination for travellers in Southeast Asia,” said STB’s chief executive, Keith Tan, who represented STB at the MOC signing ceremony with Traveloka.
Head of global partnerships, Yady Guitana, represented Traveloka.
The signing of the MOC signals STB and Traveloka’s commitment to co-invest in marketing campaigns in the five Southeast Asian markets. Prior to this MOC, STB and Traveloka had collaborated on a campaign last February in Indonesia.
STB will provide content to Traveloka from STB’s Tourism Information and Services Hub*. Both parties will collaborate on making more Singapore activities and experiences available for online booking via Traveloka’s regional platforms.
Southeast Asia is an important source region for Singapore’s tourism sector, with Indonesia, Malaysia, the Philippines, Thailand and Vietnam among the top 12 source markets in 2018. Tourists from these five major markets made up a third of total visitor arrivals in 2018, contributing over SGD4.17 billion in tourism receipts.
*The Tourism Information and Services Hub (TIH) is a B2B platform developed by STB, which allows businesses to both contribute to and access the most up-to-date information and travel services.
Traveloka is a leading OTA in Southeast Asia the full range of travel services including flights, hotels, activities and attractions and airport transfers. It focuses on Indonesia, Thailand, Vietnam, Malaysia, Singapore, and the Philippines and claims to be the most popular travel booking app in the region.