Sarawak spotlight on iconic festivals

KUCHING, 10 April 2019; Sarawak launched its “Three Festivals One Destination campaign, Tuesday, highlighting events that will be hosted this July.

Three festivals will be held back-to-back 5 to 21 July in Kuching and Miri.

“It will be a month of nonstop music topped up with culture and arts,” Sarawak Tourism Board  CEO  Sharzede Datu Haji Salleh Askor announced at the official launch presentation Tuesday.

The three events are Rainforest World Music Festival, Borneo Jazz Festival and the Rainforest Fringe Festival.

Strong support has been identified from airlines, tour agents, ticketing agents, hoteliers and transportation providers to back all three events and ensure visitors from around the region can attend.

“Without a doubt, the 22nd Rainforest World Music Festival will be the signature event attracting more than 20,000 music lovers, many of them from around Asia,” the CEO commented.

This year’s Rainforest World Music Festival will have five stages following the addition of a new stage for global indigenous performances.

For the first time in RWMF’s 22 years history, performers from Nagaland, Mauritius, the Canary Islands, Bhutan, Kalimantan and Estonia will take part.

The Borneo Jazz Festival, now in its 14th edition will take place in Coco Cabana, Miri 19 to 21 July.

The 3rd Rainforest Fringe Festival is more flexible as far as venues and content are concerned. Events will permeate Kuching with art and photography displays, and open performances by local and international artists.

Some of the attractions will focus on displays of Sarawak’s precious art of songket and Keringkam and an Indigenous Film Festival.

“As all three festivals will take place in July, we aim to market Sarawak as fun-filled getaway for foreign tourists, and encourage them to stay and experience our iconic festivals,” STB’s CEO told the launch audience.

“These three festivals encompass different aspects of culture, performances and art, spanning different genres. It even spans Sarawak itself, beginning in the southern gateway and ending in the northern gateway of Sarawak.”