SINGAPORE 1 April 2019 Agoda, a leading online travel aency announced the appointment of Ittai Chorev as its chief marketing officer.
Chorev, previously vice president of marketing at Agoda, will now oversee all of company’s global marketing functions as part of his expanded portfolio.
He will head performance marketing (SEM/PPC, MSE, display), CRM, pricing and loyalty, brand marketing and consumer public relations.
“Ittai’s appointment as CMO reinforces our commitment to innovating the way people travel and using technology to enhance the overall customer experience,” said Agoda CEO & president John Brown.
Prior to his role at Agoda, Chorev was the co-founder of Qlika, a startup specialising in online marketing optimisation, which was acquired by Booking Holdings Inc in 2014. He subsequently joined Agoda and held several roles leading teams including data science and PPC.
“It’s exciting to work for an organisation that is willing to take risks and innovate, and only by constantly testing and refining will we continue to stay ahead of our competition and achieve our global growth ambitions,” said Chorev.