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Tokyo top for work and play

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SINGAPORE, 5 March 2019: As corporate travel booms across Asia-Pacific region, the concept of mixing business with pleasure (bleisure), while on a trip is gaining traction.

The Economist Intelligence Unit 2019 Bleisure Barometer: Asia’s best cities for work and recreation, sponsored by All Nippon Airways, reveals that while Asia’s best bleisure destinations provide the right balance of business activity, high-quality infrastructure and top-flight leisure experiences, a number of less obvious choices stand out as well.

Asia’s top cities for bleisure

Rank City
1 Tokyo
2 Singapore
3 Sydney
3 Hong Kong
5 Melbourne
6 Shanghai
7 Beijing
8 Osaka
9 Perth
10 Seoul

Cities were ranked on five possible points, with scores tabulated from survey responses of 1,500 business travellers, worldwide. They were asked about a variety of factors impacting business travel, such as ease of transportation and availability of consumer goods and services.

Scores were used to determine rankings as well as star groupings, with five-star cities scoring above the average and one-star cities scoring below.

Five stars Four stars Three stars Two stars One star
Tokyo Shanghai Osaka Taipei Bangkok
Singapore Beijing Perth Guangzhou Adelaide
Sydney   Seoul Kuala Lumpur Shenzhen
Hong Kong     Mumbai Jakarta
Melbourne     Wellington Ho Chi Minh City
      Brisbane Colombo
      New Delhi Hanoi
      Auckland Manila

One significant finding is that Asia’s best cities for bleisure are not necessarily its most liveable. Although the EIU Global Liveability Index inspired the specific questions used in the survey, some striking differences emerged.

For example, wealthy cities such as Auckland, New Zealand, and Adelaide, Australia, sit atop the league tables for liveability, but drastically underperform on bleisure.

Meanwhile, Shanghai and Beijing, while rarely considered highly liveable, they show a rising appeal in the bleisure study, to join the four-star tier.

The study also assesses specific aspects of the bleisure experience, such as what makes for a successful business trip and what travellers look for in their leisurely diversions.

On the former question, ease of transportation takes the top spot, followed closely by safety and orderliness of streets/urban areas and quality of business facilities. On the question of leisure activities, dining out won by a large margin, with visiting local historical or heritage sites and going to an art museum/gallery ranking second and third.

The report, including full scoring and star bracket methodology, as well as an infographic and video, can be found at: https://fivestarcities.economist.com/?utm_source=PRMO   

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