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Rough and ready adventure

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BANGKOK, 20 March 2019: A new tailor-made trips service from Rough Guides helps older travellers with a spirit of adventure to travel without the ‘rough bits’.

While most ‘adventure’ travel information targets young backpackers, recent research conducted by Rough Guides showed travel is not just the domain of the young.

Research showed even seniors are still working their way through a wish list of destinations known for adventure options.

The poll of 2,000 adults aged 40 and above showed the average 40-something still has seven countries to visit on their travel bucket list.

In fact, the over 40s reckon they have only visited a quarter of the countries they dream of going to around the world with popular backpacking destinations New Zealand, Canada, and Australia top of the list.

It also emerged that more than six in 10 are already looking forward to at least one trip abroad in 2019.

Three in 10 of the over 40s even reckon they are more ‘adventurous’ with their holiday choices now than they ever used to be, with 38 per cent preferring to go off the beaten track when they travel abroad.

And rather than sitting by the pool, a fifth of over 40s have tried snorkelling on a trip abroad and more than one in 10 have been on a safari.

The study also found nearly half of over 40s polled say they go on more holidays now than at any other point of their lives, with six in 10 putting this down to having more money now than they did in the past.

And a quarter of them thinks it’s easier to get away and go jet-setting around the globe because their kids are older, while 46% have more time, according to the research.

Another 40% think their lives have simplified enough so they now have more freedom – in their 50s or beyond – to see the globe.

And more than one in five have also ‘gone travelling’ – and taken a month or more off work to visit different countries.

Rough Guides is aiming to appeal to this growing demographic with the recent launch of its new tailor-made adventure trips service.

A travel expert creates a trip based on the customer’s criteria, making sure it has ‘off-the-beaten-track’ elements, while Rough Guides take care of all the accommodation and transport.

Rough Guides CEO René Frey said: “While many of our loyal readers would never travel without their Rough Guide, they perhaps want an itinerary that is a little less rough. And accommodation that’s not rough at all. So as part of our commitment to continue to serve adventurous travellers of all ages, we’re proud to launch our tailor-made trips.”

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