ITB China partners build purchasing power

SHANGHAI, 5 March 2019 – The newly launched ITB China Buyers Circle will boost purchasing power and spotlight the importance of MICE* business and corporate travel.

In addition to founding partners, the list of supporters continues with the recruitment in two specialised areas; MICE & Corporate Travel Partners and Customized & Themed Travel Partners.

Partner companies will bring added purchasing power to the ITB China buyers circle during the show taking place from 15 to 17 May in Shanghai.

The list of the MICE & Corporate Travel Partners includes CITS American Express Global Business Travel, CWT China, BCD Travel China, Tempus TMC, MEIYA Group, Bravolinks, Grand China MICE, HC MICE, SMART MICE and Shanghai MICE Consultant Committee.

MICE and corporate travel markets in China are important business sectors represented at ITB China.

SMCC Council and Across China Communication vice president Albert Cao said: ITB China has been playing a very important role in the Chinese travel market and serves also as a bridge between the Chinese and international MICE travel market. I believe the partnership with the ITB China Buyers Circle will help to bring more travel resources to Chinese buyers.”

As professional MICE industry association in China, Shanghai MICE Consultant Committee (SMCC) has been organizing destination delegations to different countries and multiple industry networking events throughout the year since its establishment in May 2013.

HHtravel is one of the Customized & Themed Travel Partners of the ITB China Buyers Circle. It is China’s leading luxury travel brand of Ctrip. Established in 2012, HHtravel destinations cover seven continents, including the North and South Poles, with many high-quality and limited attractions.

“HH Travel is honoured to be part of ITB China Buyers Circle and partner with ITB China, the leading B2B travel trade show in China. As a luxury travel brand providing high quality travel services, we are looking forward to developing our business with global travel suppliers. The behaviour of Chinese travellers has been shifting, ITB China Buyers Circle provide us a good platform to exchange ideas with industry peers and improve our products”, said HH Travel COO Guo Ming

Besides HH Travel, Customized & Themed Travel Partners include UniqueWay, CYTS Sparkle Tour, DIADEMA, Magic Travel, MingZhiYouXuan, ShiJieBang, 8 Continents, LUSHU and MIOJI.

As the purchasing power and travel knowledge of Chinese consumers continues to grow, vendors are seeing an increasing number of tourists choosing customised and themed travel tours to meet their specific travel needs.

(*MICE: Meetings, Incentives, Conferences and Exhibitions.)