KUALA LUMPUR, 8 March 2019: Cruise industry lobbyist, Cruise Lines International Association (CLIA) Asia, has signed a Memorandum of Understanding (MOU) with Malaysia Cruise Industry Association (MCIA), to jointly drive cruise education in Malaysia.
According to the CLIA’s Asia Cruise Trends 2018 report, the passenger count saw an 88% year-on-year growth in 2017 from Malaysia. However, the cruise penetration rate in Malaysia was still comparatively low at less than 0.6%, against other forms of travel.
“CLIA Asia’s mandate is to provide training, resources and support to travel agents in the region. Globally, we see that cruise markets with the highest market penetration have the most “cruise educated” travel agents,” said CLIA Australasia & Asia managing director Joel Katz.
“Partnering with MCIA provides us with a great opportunity to equip their members with additional skills to sell cruise holidays to consumers.”
MCIA, as the national cruise tourism industry association in Malaysia, will leverage on CLIA’s expertise to educate their travel agent members and raise the profile of cruise tourism.
“Cruise has seen growing interest in Malaysia, and our members are keen to market and sell more cruise holidays… We look forward to working with CLIA to bring cruise tourism in Malaysia to greater heights,” said MCIA president Dato Rashid Khan.