Cebu hosts PATA summit

BANGKOK, 15 March 2019: Cebu, Philippines will welcome the Pacific Asia Travel Association Annual Summit 2019, 9 to 12 May.

Hosted by the Department of Tourism, Philippines, the four-day event will take place in the Radisson Blu hotel Cebu.

The summit’s programme highlights a one-day conference under the theme ‘Progress with a Purpose’, which will focus on fundamental challenges, issues and opportunities facing the travel and tourism industry.

The Economist global editorial director, Andrew Staples, will make a presentation on the ‘State of the World Economy’, which will be followed by an insights presentation by Professor John Koldowski, a special advisor to the PATA CEO, on the “current and future state of travel and tourism in the Asia Pacific”.

Following the presentations, a BBC moderated panel will look at ‘Navigating the Numbers’ in travel.

Other topics to during the conference include ‘Destination Management in Times of Uncertainty’, ‘Mainstreaming Sustainable Tourism’, ‘The Power of Data and Insights for Responsible Development’, ‘Accessible Tourism for All’, and ‘The Future of Sustainable Destination Branding’. Confirmed speakers include Haitham Mattar, CEO – Ras Al Khaimah Tourism Development Authority; Robin Yap, chairman Emeritus – The Travel Corporation (TTC); Martin Heng, Accessible Travel Manager & Editorial Advisor – Lonely Planet, and Maja Pak, Director General – Slovenian Tourist Board.

PATA’s partnership with the World Tourism Organisation (UNWTO) will continue with a half-day UNWTO/PATA Leaders Debate during the Summit programme. The debate is an opportunity for public sector tourism leaders and rising stars in the private sector to discuss the issues, challenges and opportunities facing the travel and tourism industry today.

Cebu is emerging as a destination that can cater to business and leisure activities side-by-side. While its beaches are a traveller’s dream of a tropical island come true it is also Philippine’s second largest city.

Hotels, shopping malls, entertainment centres, casinos, and golf courses are present in the city, but it is also credited with being the oldest city in the Philippines steeped in heritage.