TCEB adopts MICE Intelligence

BANGKOK, 27 February 2019: The Thailand Convention and Exhibition Bureau has called on Thai MICE entrepreneurs to make dramatic changes to prepare for challenges ahead.

As governments position the MICE* industry to drive economic expansion, TCEB has launched a MICE Intelligence initiative that harnesses data analytics to respond to changing trends in the MICE community with 16 highlighted projects based on TCEB’s three-year MICE business development plan (2019-2021).

In addition, the bureau has launched a MICE Intelligence & Resource Centre on its website, allowing all target groups – entrepreneurs, businessmen, students and the public – to build MICE business through data and intelligence.

* MICE: Meetings, Incentives, Conferences, Exhibitions