BANGKOK, 12 February 2019: Siteminder, a hotel guest acquisition platform, has identified in its latest research the top 12 booking channels for hotels in Asia.
Its annual report lists channels that brought the highest total booking revenue to hotels in Asia and other top travel destinations around the world in 2018.
Spreading across direct hotel websites to new third-party channels, the diversity reflects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.
SiteMinder’s managing director, Mike Ford, said the increased diversity is also indicative of a booking landscape that has exploded in recent years and is showing no signs of slowing.
According to Euromonitor International, global online hotel sales have surpassed USD264 billion to represent over 170% growth in the last decade, including over 13% over the past year, alone.
“We found almost 20 instances of booking channels making a first-time appearance in our lists. So, while the more popular brands continue to dominate, we are seeing a broader range of players emerging,” he said.
This trend reflects not only the ever-growing list of options now available to travellers booking their stay, but the subsequent need for hotels to be on more booking channels than ever to keep up with today’s endless paths-to-purchase,” said Ford.
Based on total gross revenue made for SiteMinder’s hotel customers in Asia, the top 12 booking channels in 2018 were:
- Hotelbeds (incl. GTA + Tourico)
- Hotel websites
- Global distribution systems
- Flight Centre Travel Group
- HRS – Hotel Reservation Service.
“While the growth of travel both to and within Asia presents opportunity, the sheer volume also presents hotels with the challenge of acquiring business from a changing mix of potential guests,” said SiteMinder managing director – Asia Glenn Andrews. “This marks the first time we have combined country lists across the region into one, to reflect the growing influence of the region’s most dominant players, including Agoda, Ctrip, Traveloka, Goibibo and Rakuten.”
SiteMinder’s platform processed over 87 million online bookings in 2018 – a rate of 166 per minute. The bookings totalled USD28.7 billion in revenue for its 30,000 hotel customers globally.