MINNEAPOLIS, 20 February 2019: CWT is now the official name of Carlson Wagonlit Travel, the global travel management company announced Monday.
The group said the three-letter classification signifies the “company’s heritage and its digital leadership ambitions.”
It alludes to “three pillars or value propositions: Simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses.”
Three of CWT’s four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events, and CWT Solutions Group will also benefit from the rebrand with new logos, while clients of the global hotel distribution division, RoomIt by CWT, will only see minor changes in the colour palette.
“This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people,” said CWT’s president and CEO Kurt Ekert.
“There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150 year-heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”.
CWT operate in around 150 countries and, in 2017, it posted a total transaction volume of more than USD23 billion.
