PHUKET, 11 February, 2019: The Phuket Hotels Association, a non-profit group of hoteliers focused on promoting Phuket, will host a benefit gala dinner, 3 May, to raise funds for more than 10 fully-paid hospitality scholarships and traineeships for local residents.
The PHAB 003 James Bond themed “Shaken Not Stirred” event will take place at the Latitude Marquee, Laguna Phuket from 1900 until midnight.
Last year, the PHAB 2 gala dinner drew 350 guests and raised THB4 million for the scholarship fund. This year’s event is expected to welcome around 400 guests with a spectacular evening of cocktails, dining and entertainment, including a live, silent auction with a target figure of THB5 million (around USD150,000).
The auction will showcase some of the best prizes ever donated for a fundraiser on Phuket as members have offered incredible experiences in Thailand and through their affiliated hotels worldwide.
Just some of the top prizes to date include a luxury yacht cruise on the Born Free Yacht Cruises by Le Meridien Phuket as well as three-night stays in a number of Accor, Anantara, Hyatt, Dream Group and Marriott Group hotels worldwide.
Proceeds from the event will be used to support the education in hospitality studies for young scholars and trainees from Phuket, who would otherwise be unable to fund their education. The training will last from three to four years and cover vocational and degree courses, helping to pave the way for a new generation of hospitality managers, chefs and other key personnel for the island’s tourism sector.
According to, Phuket Hotels Association president, Anthony Lark, businesses that donate to the auction will also benefit from the fundraiser.
“By donating to a good cause and sponsoring this event, companies will not only support the local community, they can also raise their profile and connect with the key customers working in the island’s influential travel and tourism industry,” he said.
The Phuket Hotels Association has 65-member hotels with a shared goal of promoting educational scholarships, environmental initiatives and local-community and tourism-development programmes.
As of end of 2018, the association has successfully sponsored 31 students studying in Hospitality and Tourism in Phuket.
Phuket Hotels Association Benefit (PHAB
3) Fundraiser Tickets
THB 4,500 net – Premium tickets inclusive of food and selected free-flow
THB 5,500 net – VIP tickets inclusive of food and free-flow & bubbles