BANGKOK, 10 January 2019: Traveloka is positioned as a Mobile Master Brand, or ‘Top Mobile Site’, for travel in Asia by Google and Accenture Interactive, a leading digital agency network.
The outcome indicates that Traveloka is one of the top mobile travel sites in Southeast Asia with an overall score of 83%, compared to an industry average of 69%.
In addition, being ‘discoverable is one of Traveloka’s major strengths as it helps users quickly find the product they’re looking for by showing the names of countries and cities based on an advanced user database, and mobile design in which icons and buttons are clearly separated based on the different service categories.
According to the evaluation, Traveloka ranks as one of the top three sites in the travel industry with an overall score of 83% according to the standard evaluation score by each country.
Traveloka Thailand country manager Tee Chayakul said: “Traveloka focuses on real-time development of our app and mobile site to meet the needs of our users.
“This is in response to our database which shows that 51.2% of our customers are using Traveloka via their smartphones.
In 2019, given that we anticipate this number to continue to increase, we will focus on new functions and developments that match well with smartphone users including continued development of the interface and an auto-complete search function with the use of Big Data for language processing, relevance scores, and geo-location, all of which will contribute to an easy-to-use and more efficient search tool.”