BANGKOK, 24 January 2019: The Thailand Tourism Forum, hosted in the Thai capital, Monday, attracted a record 850 travel executives making it the largest gathering of the country tourism industry.
Convened with the theme “Managing Tourism – Ensuring Great Experiences and Sustainable Outcomes,” TTF 2019 focused on how Thailand’s tourism sector is undergoing a massive makeover.
With international visitor arrivals continuing to shatter all records and rising slightly above the 38.1 mark, the event examined how the country is developing new infrastructure and facilities to cope with the influx but faces massive challenges to manage and protect the environment and culture.
“TTF 2019 comes at a critical crossroads for Thailand’s tourism industry. As growth rates continue to soar, the country needs to evolve and expand its tourism infrastructure to cope with rising demand,” said C9 Hotelworks managing director, Bill Barnett, the founding organiser of TTF 2019.
Barnett addressed the topic “Managing Tourism – Growth & Sustainability,” while other key speakers at TTF 2019 included Robert Hecker, managing director of Horwath HTL and Rahul Mittal, director of Cistri (Urbus), and Jesper Palmqvist, STR’s area director for Asia Pacific, provided the annual update on Thailand’s hotel performance and outlook.
Diethelm Travel Group CEO Stephan Roemer looked at “Destination Marketing – Thailand & Overseas Best Cases. Organised by the American Chamber of Commerce – Thailand (AMCHAM) and C9 Hotelworks Hospitality Consulting Group, TTF 2019 is a free-to-attend event, a curtain raiser at the start of the year attracting the industry leaders in Bangkok.