Adventure on ITB China agenda

SHANGHAI, 30 January 2019: ITB China has named the Adventure Travel Trade Association as its official adventure travel partner for the upcoming ITB China, 15 – 17 May 2019 in Shanghai.

For the very first time the niche market association will join China’s B2B travel trade show with a dedicated ATTA pavilion supporting its members, international destinations and tour operators, in doing business with Chinese buyers.

Established in 1990, ATTA is widely recognised as the advocate of the adventure travel industry worldwide. It currently serves more than 1,000 members in 100 countries. Members are mainly tour operators, tourism boards, specialty agents and accommodation providers.

Adventure travel will be under the spotlight at this year’s ITB China Conference.

More Chinese travellers are seeking distinguishing experience that come with customised and themed travel trips.

The ITB China Travel Trends Report, a yearly publication illustrating upcoming trends and the needs of Chinese travellers, will also include a dedicated chapter on Adventure travel based on insights from ATTA in combination with insights from major Chinese travel agencies.

ATTA CEO, Shannon Stowell said: “ATTA is committed to developing a high standard of adventure travel throughout the world, and believe that our partnership with ITB China can bring long-lasting benefits.”