BANGKOK, 22 December 2018: Mekong Tourism launches an aerial video and photography campaign ‘Mekong From Above’ to boost travel awareness in the six-country region.
Mekong From Above invites photo and video enthusiasts to present their best aerial shots that showcase the life and landscapes of the Greater Mekong Subregion (GMS) in Southeast Asia.
The region is made up of Cambodia, China (two provinces – Yunnan and Guang Xi), Laos, Myanmar, Thailand and Vietnam.
Aerial photos and videos can be posted on personal Instagram, Twitter and/or YouTube accounts by tagging the posts with #MekongMoments, #MekongFromAbove, and #<Country until March 31, 2019.
Qualifying photos and videos will be classified and presented on the campaign website www.mekongfromabove.com, where public voting will determine candidates for various awards. In addition, an Editor’s Choice Award will be determined by an expert panel of photographers, travel and tourism executives, bloggers, and media, chaired by Knowledge Media Group CEO, Jaffee Yee, the co-organiser and initiator of the “Mekong From Above” contest.
“Aerial photographs and videos with a free-ranging camera on a versatile drone afford otherwise unobtainable vistas and perspectives of the Greater Mekong Subregion’s dramatically beautiful landscape. We are excited to be partnering with Mekong Tourism to showcase these photos and videos with the world,” said Yee.
Final results will be announcement in April 2019.
As part of the campaign, Knowledge Media Group will publish a book, ‘Mekong From Above,’ featuring 180 of the photo entries.
Additionally, a selection of the photos, at the consent of each participant, may also be showcased in regional and international exhibitions including one at the 2019 Mekong Tourism Forum in Dali, China, 21-22 May.
The “Mekong From Above” contest follows on from the 2018 Mekong Mini Movie Festival, that generated over 300 eligible videos of 60 seconds or less, a campaign that was recognised with a prestigious HSMAI Gold Award.
The 2019 Mekong Mini Movie Festival will officially be launched at the ASEAN Tourism Forum on the 16th of January, 2019 in Halong bay, Vietnam.
Mekong Tourism Coordinating Office executive director and the co-organiser of the campaign, Jens Thraenhart said: “We were pleased when Knowledge Media Group approached us about launching an aerial photo and video campaign on MekongMoments.com, and we welcome any organisation to work with us on other campaigns.”
In a footnote the MTCO warned that any aerial photography and videography, as well as the use of drone-like equipment must adhere to national and local rules and regulations of the participating member countries of the Greater Mekong Subregion.
“The contest organisers explicitly ask participants to respect the privacy of residents and organisations when publishing any footage.”