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Hue’s hotels rebrand


HUE, Vietnam, 13 December 2018: Hue’s hotel scene is looking up on the news that two well known boutique resort operators are making their mark in this World Heritage destination.

Veteran hotel and property developer, Adrian Zecha, will officially rebrand La Residence a historic 122-room riverside property, located in the heart of the former imperial city.

It will be rebranded Azerai La Residence next February after ongoing renovations are completed. The property remains open for bookings.On the outskirts of the city, Fusion a hotel group specialising in spa resorts in Southeast Asia takes over the management of the 56-unit Alba Wellness Resort Hue and the neighbouring 67-room Alba Thanh Tan Hot Springs Hotel.

The two Alba resorts, standing side-by side, opened last February and are now members of an expanding network of Fusion managed wellness resorts.

Both Azerai and Fusion promise to bring a new travel experiences to Hue that has up until now lacked up-scale resorts sporting distinctive heritage and wellness themes.

Zecha’s latest venture will fly the Azerai brand flag following a renovation of the historic 1930s mansion that currently houses the La Residence Hotel and Spa. The latest renovation of the popular heritage hotel is the most extensive since it was remodelled and fitted out as an up-scale hotel 13 years ago.  La Residence remains open during the renovation phase, but guests are offered an option on alternative accommodation due to potential noise concerns.

Built around a colonial mansion that was once the French governor’s residence, the property has two accommodation wings that opened in 2005 and overlook a 200-metre frontage along the Perfume River. It boasts impressive views of the Flag Tower Bastion and the 1804-built Imperial Citadel on the river’s north bank that is now a World Heritage site.

Azerai La Residence, Hue is Zecha’s second venture in Vietnam after the 60-room Azerai Can Tho, which opened last April in the Mekong Delta province.

Plans call for a number of additional properties within Vietnam and beyond.

Agoda quotes a rate of USD197 at the La Residence for bookings in early February ahead of the Azerai rebranding.

Located 30 km from Hue’s town centre, Alba Wellness Valley, offers a resort and hotel combination in two properties standing side-by-side. Against the backdrop of mountain views the resort experience offers spa and wellness facilities, outdoor pursuits, and the only Japanese-style ‘onsen’ baths in Vietnam.

Owned by Thanh Tan Corporation, which is a member of the Openasia Group, the properties are now under a management contract with Fusion a Ho Chi Minh City-based firm. It has an inventory of five beachfront resorts and city hotels in Vietnam, with three additional projects due to open in 2019.

Constructed at the source of the Thanh Tan hot springs, Alba Wellness Valley is also the source of Alba’s mineral water range, with strict conservation efforts taken to protect both the purity of the spring water and the natural beauty of the surrounding area.

In addition to a range of onsen bathing experiences, spa and wellness services, Alba Wellness Valley offers outdoor activities such as cycling, zip-lining, trekking, visits to the on-site farm and craft village, yoga and a kids club.

Tinh Tam Lake and the Forbidden Purple City are 19 km from the resort, while Phu Bai Airport is 34 km away.

Browsing Agoda, Alba Wellness Resort’s rates for a deluxe room start at USD199, while a room at Alba Thanh Tan Hot Springs Resort has a starting price of USD69.

Rates on are higher with the lowest quote at USD226 for Alba Wellness Resort including breakfast.

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