SINGAPORE, 20 November 2018: Visa confirmed Monday its has signed up Carousell, a web-based classified marketplaces in Asia, as the first merchant partner to incorporate Visa’s sensory technology cues to confirm online purchases.
Research conducted by Visa indicated that 76% of Singaporeans feel confident about shopping and paying online if there are visual cues to indicate that their online purchase is successful.
The suite of sensory elements, including proprietary Visa sound, animation and haptic (vibration) cues improves the customer experience by confirming a successful payment on CarouPay.
Carousell worked with Visa to launch CarouPay last June to improve their consumers’ payment experience when transacting on the marketplace.
The sensory technology is enabled in its mobile app, and buyers can experience Visa’s sensory cues every time they pay with their Visa cards. Sellers will also receive confirmation through the sensory cues when they receive funds into their Visa Debit cards via Visa Direct.
Earlier research showed that 65% of online shoppers feel insecure at times when they make a purchase online because they are unsure if their purchases are confirmed.
Also, over half of those surveyed (51%) would opt for sensory cues for online payments if the service was available.
Visa’s survey also showed that 90% of respondents were confident about making online payments when a Visa logo is visible on the online merchant website.
Visa’s sensory branding is available as a software development kit on the Visa Developer Platform, and through the Visa Ready programme for deeper integration requirements.
