SHANGHAI, 29 November 2018: The organisers of ITB China announced, Wednesday, the launch of the ITB China Buyers Circle, a nationwide buyers’ community for all professional Chinese travel buyers.
Launched in 2017, the next ITB China is set to take place 15 to 17 May 2019 in Shanghai.
The Buyers Circle is designed as a networking, content-exchange platform accessible for professional Chinese travel product procurement managers.
Members can digitally connect and access ITB China’s global supplier and knowledge database, identify industry trends and physically gather at numerous on-spot and topic-based offline events all over China.
Underlining the strong support of the Chinese Travel industry for this initiative, China’s leading travel agencies have joined as Circle “founding partners”.
These travel agencies are CAISSA Tourism Group, China Comfort Tourism Group (CCT), China International Travel Services (CITS), Ctrip, China Travel Service (CTS), China Youth Travel Service (CYTS), Guang Zhi Lv (GZL), Jin Jiang Travel, Tongcheng Tourism (LY), Tuniu and Utour.
“Caissa Travel is honoured to be the founding partner of ITB China Buyers Circle and is delighted to provide worldwide quality partners with shared strengths – it is a win-win cooperation for both,” said CAISSA China founder and president Chen Xiaobing.
Besides the founding partners, the list of supporters continues with multiple travel agencies showing their support by becoming topic-based partners of the Circle such as MICE partners, corporate travel partners, themed travel partners.
Circle trend reports
Based on its broad buyers’ database, the ITB China Buyers Circle will regularly identify the most current trends of the Chinese travel industry through market surveys among the buyers circle members and by conducting a series of interviews with key industry players.
This buyer generated content will help empower international destinations and travel suppliers desiring to connect with the Chinese travel market to better understand the needs and upcoming trends of the world’s largest source market.
ITB China and Kairos Future, a renowned international consulting and research agency with offices in Europe and China, will launch the ITB China Travel Trends Report to deliver exclusive insights into Chinese travel trends. The report will be conducted by Kairos Future and commissioned by ITB China.
Findings will be continuously published throughout the year and jointly gathered and published on a yearly basis at ITB China within a yearly ITB China Travel Trends Report publication. All content will be free of charge and promoted globally through ITB China’s communication channels.
The ITB China Buyers Circle is simultaneously launching a series of offline networking and content events among Chinese buyers throughout the year.
These events will regionally take place all over China and focus on different target topics. The kick-off event is set to take place from 12 to 15 December at Wanning, Hainan Province, China’s famous island holiday destination.
The kick-off event is being organised with the support of the local Hainan authorities. Attendees from 50 leading Chinese travel agencies will participate and will share their knowledge on the topic of the development opportunities of Islands adventure travel of Chinese travellers.