BANGKOK, 9 October 2018: The Pacific Asia Travel Association will organise the PATA Annual Summit 2020, 15-18 May, in Ras Al Khaimah, a fast growing tourism destination in the United Arab Emirates (UAE).
The announcement was made by PATA CEO, Mario Hardy, during the recent PATA Board Meeting in Langkawi, Malaysia.
The four-day event, to be hosted by the Ras Al Khaimah Tourism Development Authority (RAKTDA), will bring together travel industry shapers and senior decision-makers, who are professionally engaged with the Asia Pacific region.
Hardy said: “Ras Al Khaimah is committed to supporting cultural, natural heritage and environmental preservation across the emirate, activities that aligned with PATA’s mission.”
The PATA Annual General Meeting shares the podium with PATA Youth Symposium that allows students and young tourism professionals the opportunity to engage with senior industry leaders.
As part of the programme, in partnership with the World Tourism Organization (UNWTO), PATA will also once again organise the UNWTO/PATA Leaders Debate, which brings together senior executives from both the public and private sector to address thought-provoking issues currently affecting the industry.
Commenting on the announcement, Ras Al Khaimah Tourism Development Authority CEO, Haitham Mattar said: “We look forward to hosting the PATA Annual Summit 2020 in Ras Al Khaimah and introducing the destination to key international industry leaders and delegates from the travel and hospitality sector in the Asia Pacific region.”
Tourism is not a big numbers game for Ras Al Khaimah as seen in its forecast for 2025 when the territory hopes to host 3 million visitors.
Its famous beaches are just a 45-minute drive from the busy metropolis of Dubai and is popular for its outdoor activities such as mountain biking, kayaking, desert safaris, fishing and golf. Travellers can also climb Jebel Jais the tallest mountain in the UAE at 1,934 metres and descend via the world’s longest zip line.
In the meantime, the 2019 PATA summit will be hosed in Cebu, Philippines, 9 to 12 May.