BANGKOK, 19 October 2018: Nine travel routes identified by the Tourism Authority of Thailand will be promoted by Mekong Moments a social media platform run by the Mekong Tourism Coordinating Office.
The social commerce web platform Mekong Moments, now in its third year, uses social media to promote tourism to the six countries of the Greater Mekong Subregion.
Thailand is a member along with Cambodia, China (Yunnan and Guang Xi provinces), Laos, Myanmar and Vietnam.
Developed by Chameleon Strategies, Mekong Moments is executed by a public-private partnership registered as Destination Mekong and powered by the social commerce management system ENWOKE.
Piggy backing on social media sharing, the MTCO has effectively launched this visual consumer marketing campaign for the entire GMS region.
Now the TAT has come on-board to promote nine travel corridors, or routes, that it has identified to deliver more tourists to secondary destinations.
TAT has identified the routes in its promotional literature and annual marketing strategies as:
- Southern Coastal Corridor
- Mekong Discovery Trail
- East-West Corridor
- Route 8
- Mekong Tea Caravan Trail
- Northern Heritage Trail
- Mekong River cruising in the Golden Triangle
- The Middle Path of Lord Buddha
- Royal Projects
Each of the corridors, or routes, are now connected to www.mekongmoments.com, via their own dedicated websites, that are geared to introducing visitors a journey and experiences, which major on Thailand’s secondary destination, but in many instances extend to an neighbouring Mekong region country.
“Partnering with the MTCO and Destination Mekong will allow international travellers to share their experiences when travelling on multi-country thematic routes originating in Thailand, as well as visiting Thai Royal Projects… (this) aligns with TAT’s efforts to promote secondary destinations,” said TAT’s executive director of the advertising and public relations department, Kitsana Kaewtumrong.
As a result of launching this campaign, nearly 130 more individual experiences have been added to Mekong Moments’ rich 10,000-experience platform thus far.
“We are pleased to cooperate with the Tourism Authority of Thailand in showcasing thematic multi-country routes in the Mekong Region, originating in Thailand,” said MTCO executive director Jens Thraenhart.
