MELBOURNE, 25 September 2018: Asia Pacific Incentives and Meetings Event (AIME) has overhauled the way that exhibitors take part in the event saying it is responding to the industry asking for change.
In its media statement AIME says its new vision is the result of drilling down to the fundamentals of bringing the right buyers to the right exhibitors.
The trade show was transferred to a new management company Talk2 Media and Events, earlier this year, after Reed Exhibitions exited.
Trade shows across the Asia-Pacific region are facing the challenge of oversupply. There has been a proliferation of shows, buyers are time poor and exhibiting companies face rising costs to field sale teams to attend a back-to-back shows that pack out the calendar year-round.
“The industry is asking for change, to once again have an event that is really worth attending. We have talked to so many people and we are responding. We are reimagining AIME so that it really meets the needs of our exhibitors and our buyers”, explains AIME event director Jay Martens.
The new exhibitor packages for the two-day show include 32 pre-scheduled appointments with quality, vetted international and local buyers who want to bring their business to the Asia Pacific region.
They include access to all social and networking events and its ‘Knowledge Programme’, creating more moments for shared experiences with buyers.
All this is presented in sleek new stands, developed with the award-winning design team from Decorative Events & Exhibitions (DE&E).
“The modular stands are simple and elegant, yet have the flexibility for customisation so exhibitors can represent their brands individually.
“Decorative Events stylists work with each exhibitor to help realise their goal, but within agreed budgets. Exhibitors know exactly what they are getting so they focus their marketing resources and energy to doing business on the show floor”, continued Martens.
The new design, which draws inspiration from curve-like compositions, promises to eliminate harsh edges, creating a natural flow and bringing an open event format that will encourage more involvement not evident in the traditional booth format.
However, companies will still be able to opt for self-designed booths based on a raw space rental.
AIME is the first event to kick off the 2019 business events calendar, will be running 18 to 20 February, designed for buyers and sellers who want to do business in the Asia Pacific region.
At the close of the 2018 AIME, Reed Exhibitions quit as the show’s management after almost 20 years.
Talk2 Media & Events has since taken control of the event, which claims to be largest event of its kind in the Asia-Pacific region.
Reed Travel Exhibitions at the time hinted it was not seeing eye-to-eye with Melbourne Convention Bureau on some strategies. MCB technically own the show rights.
Like most trade shows the challenge was drawing buyers who were actually in a position negotiate event contracts with sellers.
Reed Exhibitions continues to manage more than 46 industry sectors worldwide and runs over 500 events globally.
