Taiwan to boost inbound tourism

TAIPEI, 10 July 2018: The Taiwan government is committed to strengthening tourism through diversifying visitor source markets and upgrading facilities, according to Premier Lai Ching-te.

The government is committed to unlocking Taiwan’s rich tourism potential by diversifying visitor sources, upgrading facilities, and encouraging in-depth tours emphasising the local characteristics of each region, Premier Lai Ching-te noted last week.

To raise the country’s global tourism visibility, the government aims to create a national brand spotlighting Taiwan’s vibrant cultural attractions, food and natural environments, Lai said.

Various forms of financial and technical assistance are also being provided to local authorities to ensure every region benefits from industry promotion measures, he added.

According to the report in Taiwan Today, the premier claimed, arrivals are now topping 10 million annually.

“Since diversification holds the key to sustainable tourism development, the government is working to entice more travellers from Europe, Northeast Asia and North and South America, and eyeing substantial future growth from emerging markets in Southeast Asia under the New Southbound Policy,” he said.

A key plank in the government’s national development strategy, the policy seeks to enhance Taiwan’s agricultural, business, cultural, education, tourism and trade ties with the 10 Association of Southeast Asian Nations member states, six South Asian countries, Australia and New Zealand.

The Ministry of Transportation and Communications, which oversees the Tourism Bureau, said that the government has enacted measures to attract visitors such as easing visa regulations as well as fostering a Muslim-friendly travel environment through promoting halal certification and installing prayer rooms at major transportation hubs.

Visitor numbers increased 17.32% year-on-year to 10.7 million in 2017. Arrivals also exceeded 10 million in 2015 and 2016. Tourists from New Southbound Policy targeted countries stayed for an average of 8.1 days and spent USD152.25 per day, the ministry said, adding that industry revenue from these markets totalled NTD2.8 billion (USD92.2 million) last year.