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Vietnam taps Sabre’s retailing app


SYDNEY, 6 June 2018: Vietnam Airlines and Sabre Corporation have signed off on an expanded agreement, which reaffirms their long-term partnership.

Vietnam’s national airline taps into SabreSonic a Sabre passenger service system app that will allow the airline to improve its retailing and distribution.

The airline’s customers will gain a smoother online experience, when they search for flights, make online bookings, check-in and purchase ancillary services on websites, and through after-sales service.

Left to right: Trinh Hong Quang, executive vice president of Vietnam Airlines; Pham Ngoc Minh, chairman, Vietnam Airlines; Dasha Kuksenko, vice president and regional general manager, Sabre Airline Solutions, Asia-Pacific; Dave Shirk, president, Sabre Airline Solutions.

Sabre’s powerful passenger service system claims enhanced functions that will increase revenue opportunities for the airline to sell on to its customers via the website and mobile applications.

This announcement comes shortly after Sabre and Vietnam Airlines renewed a long-term content distribution agreement through the Sabre global distribution system (GDS) that serves travel agencies worldwide.

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