Swiss-Belhotel previews pipeline

JAKARTA, 1 June 2018: Swiss-Belhotel International says it has a pipeline of 60 new hotels and resorts, worldwide, due to open over the next “few years.”

Addressing delegates at the company’s annual general managers’ conference, earlier this week, Swiss-Belhotel International chairman and president, Gavin Faull, said 2018 marked a period of accelerated growth.

Ninety general managers and senior executives from Hong Kong, China, Vietnam, Indonesia, the Philippines, Middle East and Europe attended the event.

Gavin Faull

Faull noted that over the last three decades the group has developed a diverse collection of hotels and is now ready to “embark on an exciting new era of growth.”

Several key markets for expansion were identified such as Indonesia, Australia, China, Vietnam, the Middle East and Europe.

With 64 properties currently operating, Indonesia is the lead country for the group and the growth will continue with a 50% increase over the years ahead. There are 30 projects in the pipeline representing five of the company’s brands: Grand Swiss-Belhotel, Swiss-Belhotel, Swiss-Belresort, Swiss-Belinn and Zest Hotels.

In Australia, the group intends to boost its collection from five to 10 hotels within the next three years, including openings in Sydney and Melbourne.

China was the location of Swiss-Belhotel International’s first property in 1987 and the world’s most populous country remains a priority market today.

Four new Swiss-Belhotel International properties are scheduled to open in China in the coming years, located in Taiyuan, Haikou, Dongguan and Quanzhou.

In Vietnam, where it has just one property, the group aims to open 10 properties by 2021 with the first openings in Halong Bay and Nha Trang.

In the Middle East, seven new hotels and resorts will open this year in Oman, Kuwait and Saudi Arabia. By 2020, Swiss-Belhotel should have 20 hotels in the region.

In Europe, the group will add five new properties by 2021, including new projects in Italy, Bulgaria and Georgia.