CWT research: Focus is on loyalty points

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MINNEAPOLIS, 1 June, 2018: Globally, three in 10 business travellers are happy to sacrifice safety for hotel loyalty and rewards incentives, according to research commissioned by Carlson Wagonlit Travel, the global travel management company.

Travellers in the Americas are likeliest to do so (39%), followed by Europeans (34%) and travellers from Asia-Pacific (28%).

“Clearly, travellers are very focused on their hotel loyalty points – they will go to great lengths to get their hands on those benefits,” said, RoomIt by CWT president David Falter. “One way of meeting that challenge – short of tougher enforcement – is to let travellers collect points for booking within a policy.”

What makes business travellers feel unsafe at hotels?

Almost one in three (30%) Asia-Pacific business travellers expressed concerns about safety at hotels, in contrast to 27% travellers from the Americas and 23% of European travellers.

When asked what makes them feel unsafe, exactly half the travellers surveyed said they worry about an intruder breaking into their hotel room.

Four in 10 travellers said they worry about hotel staff inadvertently giving out their room key or information to a stranger (41%) or disruptions caused by the actions of other guests (40%).

And a third of respondents identified fires (36%) and terrorist attacks (33%) as causes for concern.

What precautions do travellers take to stay safe at hotels?

As expected, the vast majority of travellers (75%) said one of the measures to stay safe was keeping their room door locked at all times.

“While most hotel rooms lock automatically, a number of solutions available on the market can provide an added layer of security,” said Falter. “Items such as door wedges, portable door locks and travel door alarms can help a traveller secure their room more effectively.”

More than a third of travellers surveyed (37%) said they take the room key out of key folder so people can’t link the key to the room. Travellers from the Americas (42%) are more likely to do this than those from other regions.

Another tactic is to put the ”do not disturb” sign on the door when they leave the room – one adopted by 30% of travellers globally and 35% in Asia-Pacific.

Travellers also believe that the floor they stay on can impact their safety and security. Almost a quarter of those surveyed (23%) said they opt for a higher floor when possible, while 15% choose a lower flower. Around two in 10 travellers (21%) said they avoid staying on the ground floor.

“Security experts typically advise staying between the third and sixth floors, where it becomes difficult for an intruder to break in, but you’re still within the reach of most fire departments’ ladders,” added Falter.

(Source: Carlson Wagonlit Travel Research)