BANGKOK, 4 May 2018: Co-branding between Thai AirAsia and the Tourism Authority of Thailand’s Amazing Thailand’s campaign will see the airline paint an aircraft to reflect an ‘Open to the New Shades’ theme.
TAT and Thai Air Asia confirmed the branding partnership as part of a broad strategy to promote the Amazing Thailand Tourism Year 2018.
It also incorporates the latest Amazing Thailand Go Local project as well as this year’s communication concept of ‘Amazing Thailand’s Open to the New Shades’.
The co-branding partnership will see the airline paint its newest Airbus A320 aircraft with a ‘Shades of the River’ design, reflecting the Thai local way of life.
The illustrations on the fuselage will depict a Thai fruit vendor, selling her goods out of a wooden boat, while rowing past amazing scenes of natural beauty, complemented by Thai artisan design motifs.
