Virgin renews Sabre contract

SINGAPORE – 22 March 2018 – Sabre Corporation reports it has expanded its technology agreement with Virgin Australia.

The  airline has been using Sabre services and solutions for a considerable time  but the latest contract renewal will support Virgin Australia’s digital modernisation efforts through the adoption of Sabre’s next generation e-commerce platform.

Virgin Australia’s flights are bookable by travel agents, worldwide, through the Sabre global distribution system.

“The established Sabre passenger services system solution is a highly functional tool that has become a fundamental feature of Virgin Australia’s operations, and we’re pleased Sabre is able to support our e-commerce initiatives,” said Virgin Australia Airlines Group Executive Rob Sharp.

Sabre inked its first agreement with the airline 2001, shortly after Virgin Australia the airline entered the Australian domestic airline market in 2000.

In 2013, when the carrier shifted from a low-cost model to full service airline, Sabre supplied the software solutions and support for the airline to introduce customer-centric passenger services system.

This year, the airline will subscribe to what Sabre calls its  SabreSonic Digital Experience that will assist the airline to create a fully responsive website that offers end-to-end retailing capabilities.

Airlines are keen to offer sell-on ancillary services to passengers leveraging their extensive passenger data for retail sales.

“SabreSonic Digital Experience, optimises their direct distribution channel and have better control over their retailing capabilities. This new technology gives the airline the opportunity to grow new revenue streams, including ancillary products,” said, Sabre airline solutions vice president and regional general manager, Asia-Pacific. Dasha Kuksenko.