DORTMUND, 13 March 2018: Bangkok Airways and German football club, Borussia Dortmund, announced a two-year partnership at the football club’s stadium in Dortmund, Germany, last week.
Bangkok Airways hopes the deal will help to support the sales of codeshare flights from Germany to Thailand destinations.
The airline doesn’t fly to Europe, but it has more codeshare flights between European and cities and domestic destinations in Thailand than any other Thai airline.
Borussia Dortmund is one of Europe’s most successful football clubs with a traditionally strong fan base in Asia and the world.
The deal also recognises the airline has a “regional partner of Borussia Dortmund, through a variety of advertising co-branding campaigns in Thailand, Southeast Asian countries, China, Hong Kong, India and Bangladesh.
Bangkok Airways’ president, Puttipong Prasarttong-Osoth said: “We are proud to partner with Borussia Dortmund, an eight-time German Champions. With Borussia Dortmund’s strong global brand presence and a huge fan base, we believe that it will strengthen Bangkok Airways’ brand image as Asia’s Boutique Airline as well as make the airline better known across Asia and Europe which are our main customer bases”.
Bangkok Airways together with Borussia Dortmund are in talks with the Sport Authority of Thailand (SAT) and the Thai FA to establish special coaching programme to implement Dortmund’s coaching expertise for Thailand’s national youth teams (U13, U15, U17 and U19) through the sponsorship of Bangkok Airways.