Local experts give tours a new tilt

HANOI, 5 March 2018: ASIA DMC will promote tour content that focuses on offering a “local experience” during ITB Berlin, this week.

Credited with being the world’s largest travel show, ITB Berlin opens 7 March as Europe shivers under the coldest winter conditions in decades.

Selling the sunny, tropical weather of Southeast Asia’s destinations, the Hanoi-based tour company is adopting the popular “local experience” theme that sees travel firms across Asia trotting out local experts and celebrities in the hope it will add authenticity to their tour itineraries.

Traditional fishermen in Vietnam.

Battling to stay ahead of online travel brokers, companies such as Asia DMC need to deliver a strong message and reasons why travellers should continue to use their services rather than planning travel themselves or booking with online suppliers for hotels and activities on the ground.

At ITB Berlin, travel firms from Southeast Asia deliver content highlighting local wisdom that often involves sessions with art, culture and lifestyle advocates from the destinations visited.

Leading regional travel firms such as Asian Trails, Diethelm Travel and Khiri Travel have all announced new product content for ITB Berlin this year offering experiential encounters with communities rather than just admiring attractions and cultural landmark.

The Ikhos people in Laos.

ASIA DMC’s Group Managing Director, Linh Le, presents a similar message at ITB Berlin saying: “ASIA DMC offers an array of tailor-made itineraries that allow our guests to discover the essence of each destination… from community visits to off-the-beaten-track adventures, urban explorations to rural retreats.”

For example the company is offering self-drive tuk-tuk rides through the rolling countryside of Chiang Mai that were first introduced by Bangkok-based Diethelm Travel in 2017.

In Laos, an Asia DMC’s newest travel experience allows guests to spend time with the Ikhos people, one of Southeast Asia’s most isolated communities, as part of the group’s Nam Pak River itinerary.

The company also hopes to illustrate the worth of a “Backroads of Annam” adventure that unlocks local attractions that lie between Hue and Hoi An in Vietnam such as the Tam Giang Lagoon, Bach Ma National Park and the rural community of A Luoi.

In Cambodia, the company claims its tour will help visitors to offset their carbon footprint by planting fruit trees in Preah Dak village, an activity that helps the village expand its fruit orchard business.

Fielding a network of offices in most destinations in Southeast Asia, ASIA DMC’s sales team will be exhibiting at the Vietnam Pavilion, Hall 26.c, booth number 313.

(Source: Asia DMC)