Hong Kong targets Thai Millennials

BANGKOK, 9 February 2018: Hong Kong’s tourist board is wooing Thai Millennials that it says make up 70% of the 600,000 Thai travellers  who visited the city in 2017.

Hong Kong has a strong presence at this year’s Thailand International Travel Fair (TITF) being held 7 to 11 February at the Queen Sirikit National Convention Centre in Bangkok.

The Hong Kong Tourism Board (HKTB) used the consumer travel show as a platform to introduce what it calls adventures, charming districts, exciting activities and tempting interests that should incite more tourists, including Thai Millennials to visit Hong Kong.”

HKTB regional director, Southeast Asia, Simon Wong said: “We have so many new reasons for Thai visitors, whether first-timers, or repeat visitors, to come to Hong Kong in 2018.”

Last year, the HKTB repackaged some of the rich elements of Central and Sheung Wan and launched Old Town Central, which reflects the evolution of Hong Kong from a British colony to a metropolitan city.

Another district waiting to be discovered this year, according to the HKTB, is Sham Shui Po, a working class neighborhood with an authentic Hong Kong vibe. The Apliu Street Flea Market, with its jumble of computers and accessories and the Cheung Sha Wan Road, featuring wholesale fabrics and fashion designers’ treasures, are sure to get avid shoppers hooked.

For active Millennials and families who would like to discover where the locals go for incredible scenery and fresh air, the MacLehose Trail, named one of the best 20 dream hiking trails in the world by National Geographic, is recommended.

The travel show in Bangkok closes Sunday evening.